Finding Product-Market Fit for in a Crowded Space
Regain is a consumer product with over 3 million downloads now. But achievening that was hard for an app that initially needed high effort from the users
Role
Head of Product & Design, Co-founder Product Strategy, User Research, UX Design
Team
Me Humaid Abdullah - Designer TR Chitroopa
Impact
Challenge
We started Regain with a personal goal to solve for digital addiction. It was a crowded space but we had used all the products and felt there wasn't a solution that worked for us. So we started with an intent to build a great product around this problem of digital addiction.
Soon after we began to launch the product we realised it was a very hard space. We initially obsessed over user retention and wanted to build a product that people kept using.
After lauching the product and iterating with the users, we realised the space was not something that is
Our Approach
The goal was to learn the motivations and problem of the users using the app. Figure out the core loop for the product.
Tried to launch multiple features
Learn what the users wants from looking at data and talking to users
Solution
Double down on the focus use case and revolve the app around the core focus loop
Identified the core loop as focus made the app super simple
Which led way to deprioritizing other features, was a hard call but a must
Part forward for new features like Focus groups
Closing the feedback loop & Iterations
Show feedback from the users for V1
Show the iterations made after the feedback
Show the final stable version